Chris Bryant, Digital Marketing Professional
I’ve been marketing businesses online since 2003. First, as a business owner, I marketed training to professionals in the film and music industry. Then, starting in 2010, I shifted my focus to being a passionate marketer, utilizing conversion-focused web design, SEO, UX, and content-based marketing strategies to assist businesses in competing and succeeding online.
I’m currently an Executive Team Member and Technical Marketing Specialist for a creative agency in Kelowna, B.C.
Work Experience
2023-Now
Executive Team & Technical Marketing Specialist
Sayvee Creative, Kelowna
- Developing marketing service offerings.
- Contributing to agency business strategy.
- Managing and guiding team members in project tasks.
- Contributing to marketing strategy.
- Being hands-on with SEO and Content Marketing.
- Developing marketing training resources to equip team members.
2019-2023
Web Design, Marketing & SEO Manager
Shout Marketing, Kelowna
- Partnering in creating service offerings and client marketing strategies.
- Leading or participating in client discovery.
- Designing and developing high-performance WordPress websites.
- Developing and executing SEO campaigns.
- Maintaining all web and technical service infrastructure.
- Crafting client website messaging and conversion copy.
2011-2019
Digital Marketing, Website Design & SEO
Bryant Web Design, Vancouver/Kelowna
- Led client discovery to identify project requirements for creating a marketing strategy to achieve client success.
- Increased lead generation by up to 6x through a combination of paid ads, landing pages, web copy, and SEO.
- Developed and managed PPC campaigns.
- Provided ongoing client and campaign support, including SEO, web maintenance, CRO testing, and improvement.
2005-2010
Technical Educator, Content Creation & Marketing
StudioSmart (Self Employment), Vancouver
- Developed and marketed online video training products.
- Used lead-generation tactics to build a mailing list of 5000+ subscribers, whom I subsequently marketed to.
- Built a custom WordPress Membership site to host hundreds of students from 13 countries.
- Published digital audio training content adopted for classroom use in New York Public Schools and the Los Angeles Film School.
1999-2004
Sales Consultant, Pro Audio Specialist
Digital Centre, Vancouver
- Closed $700k – $1m+ in annual sales of recording, broadcast audio, and digital music studio technology.
- Provided expert technical consulting to leaders in Vancouver’s broadcast, video game development, media, and recording industry.
- Managed retail processes, including inventory purchasing, sales team management, and customer service.
Personality
- I’m a precisionist.
- I’m a creative, who has spent 35 years working closely with technology.
- I’m an avid learner and enthusiastic teacher/sharer of what I learn.
- I’m a problem solver.
- I’m experienced at delegating tasks and enjoy helping team members.
- I consider marketing an ongoing experiment.
- I believe in servant leadership.
- I’m an encourager.
Skills
- Digital Strategy
- Website Design
- CSS, SASS, HTML5, Schema
- User Research
- Copywriting UX & SEO
- CRO
- Advanced SEO (Technical and Content)
- B2B & B2C Sales
- Instruction Design
- WordPress Development
- Landing Page Design
Samples of Client Work
The following marketing website projects were completed during my employment at Shout Marketing (which was later acquired and is currently owned by Sayvee Creative), as well as during my time working as an independent marketer*.
I fulfilled roles as a marketing strategist, designer, developer, SEO specialist, and primary copywriter for these projects.
Education & Certifications
I began learning HTML in the mid-90s and have continued learning ever since. I have completed a substantial amount of training in design, marketing, and strategy to cultivate the skills I apply to my work every day. Since 2020, I have been working towards completing several ‘mini-degrees’ at CXL.com.
Customer Acquisition Specialist
CXL Mini-Degree, signifying completion of advanced training in Landing Page Optimization, Technical SEO, Content Strategy, and four other disciplines.
Building a Marketing Agency
Study and review of the principles of scaling up a successful marketing agency.
Conversion Rate Optimization Agency
Studies in how to best sell CRO services as an agency, and manage those projects once you have the clients.
Sampling of additional certifications earned:
- Customer Acquisition Specialist
- Data Driven Influence Marketing
- Messaging
- Positioning
- Applied Neuromarketing
- User Centric Marketing
- Landing Page Optimization
- YouTube Advertising
- Content Marketing Research
- Project Management for Marketers
- UX Masterclass
- Heuristic Frameworks
- Copywriting and Product Messaging
- Account Based Marketing
- Google Analytics 4
- Client Discovery Processes
- SEO Driven Editorial Calendars
- Technical SEO
- Product Messaging
- Branding
Words From Marketing Clients
Some nice words from the owners of businesses I’ve built successful website marketing campaign for.
Chris Bryant designed a website for my business that is professional and effective. I have gone from not being visible to # 1 in Google. The website has produced many jobs for our business.
– Henning Lindbjerg, Lindbjerg Chimney
Chris is professional, organized, very thorough. He has done such an amazing job on my website, that I only use my website to advertise and market. I recommend Chris Bryant to anyone.
– Bob Sangha, Surlang Pharmacy
I would be thrilled to recommend Chris Bryant to any of my colleagues. Chris is professional, patient and most importantly – he was able to bring our vision to life!
– Sonia Hartwell, Berto Contractors
Chris created a brilliant site and did SEO to attract our patients. The investment was worth every penny. If you need to build a presence on the web and get business to your front door – talk to Chris
– Dr. Matthew Osepchook, Front Street Dental