Ad spend calculator

Adjust the sliders to see how ad spend translates into leads, jobs, and revenue.

Your inputs

Monthly ad spend

$1,000

Cost per click (CPC)

Website conversion rate

Lead-to-sale close rate

40%

Average job value

$2,000

How the money flows

Ad spend

$1,000

per month

Clicks

200

at $5 / click

Leads

5% convert

Jobs booked

40% close

Monthly result

At these numbers, here's what you get

Revenue

$8,000

Ad spend

$1,000

Return on ad spend

8.0x

Cost per lead

$100

Cost per booked job

$250

Profit after ad cost

$7,000

Spend $1,000 → 200 clicks → 10 leads → 4 jobs → $8,000 revenue

Numbers are estimates based on your inputs. Real results depend on tracking and optimisation over time.