Google Ads & PPC

Target local leads with Google Ads

Get in front of local customers the moment they search for your services, with ad spend tracked down to the cost per booked job.
Schedule an introductory call
Managed campaigns available on:
Google Ads, Microsoft Bing Ads and Meta logos
Google search ad for a Kelowna plumber leading to a matching landing page with a quote form
Your ads and your website, built to work together. ↑

What are search ads?

Think about how people find services today.
When someone needs to buy a specific local service, they don’t wait around for an ad to pop up on social media. They open Google, type in exactly what they need, and look for an immediate solution.
That’s where Google Ads comes in.
Google Ads is a search-based advertising system that lets me place your business right at the very top of those search results.
Google Ads operates on a Pay-Per-Click (PPC) model, which means you only pay when a prospective customer actually clicks on your ad to visit your website.
What you get when using Google Ads

High-intent targeting

Precision

Connect with prospects at the exact moment they are looking for your specific solution.

Immediate visibility

Speed

Skip the organic wait and launch past slower competitors directly to the top of Google.

Measurable ROI

Growth

Track every dollar and transform clicks into a growing stack of leads and revenue.

The path from search to lead

How Google Ads works

Every stage of the funnel impacts your cost per lead.
Google Ads guides potential customers through a five-stage path, from their initial search all the way to a booked inquiry. Rather than just buying clicks, I optimize every step of this journey so more searches turn into actual paying leads.
Five-stage Google Ads funnel: customer search, ad shown, ad clicked, website converts, lead captured
"Chris has done all the Google Ads campaigns that have helped us grow our business from nothing to what it is today. Sometimes we even have to get him to throttle back the leads because we're getting more work than we can do."
Charlie Northup | Partner, Lindbjerg Chimney
Lindbjerg Chimney logo

Real results for local businesses

ROI

$1.2M in projects closed

A new custom website, Google Ads with campaign-specific landing pages, and technical SEO resulted in over a million dollars in new work for this Kelowna renovation contractor. 
77
Leads tracked
5.55%
Conversion rate
$138.73
Cost per lead
Kelowna Renovation Contractor, name withheld at client's request. Reflects combined website, SEO, and Google Ads investment.
Consistency

$26 cost per lead

A full year delivered 284 leads for a lower mainland chimney contractor at an average cost of $26.46 each, with a 14% conversion rate turning search clicks into real phone calls and booked estimates.
14%
Conversion rate
$26.46
Cost per lead
284
Leads in 12 months
Google Ads account data, full calendar year 2025.

How your ads are managed under a Monthly Growth Plan

When using Google, or other search advertising platforms, there's no such thing as set and forget. Each month, there's work that goes into ensuring your ad campaigns continue to support your business growth: getting more leads, higher quality leads, at a lower cost per lead. Here are some of the tasks I take off your plate every month.

Audience researched

Finding the exact words your ideal customers use when they're ready to buy, and filtering out the ones that only waste your budget.

Campaigns structured

Setting up campaigns with the right match types and targeting, so your budget goes toward qualified searches, not broad, unrelated ones.

Ad copy written

Writing clear, direct ad text that answers exactly what the searcher needs, so the right people click and the wrong ones don't.

Landing pages designed

For ads to work, your landing page and ad work together. I make sure the page someone lands on delivers exactly what the ad promised, so nothing feels like a bait-and-switch.

Lead sources tracked

Every call, form fill, and conversion is tracked back to the exact keyword and ad that produced it, not a vague monthly total.

Results improved

The longer your ads run, the more insights we gather. Each month we optimize in detail: adjusting targets, lowering cost per click, and shifting budget toward what's actually working.

Direct billing & data ownership

Direct ad billing: You pay Google directly for your ad spend, with no markup.
100% account ownership: You maintain full ownership of your Google Ads account, campaign assets, and historic performance data. You never lose control of your asset.

Note: Active access to my closed-loop system for tracking attribution and measuring ROI continues for as long as we work together.

How your Monthly Growth Plan works

Integrated Monthly Growth Plan: Google Ads is managed as part of your broader Monthly Growth Plan. Each plan is customized based on your specific business goals, market competition, and required channels.
3-month initial runway: No long-term lock-in contracts. I simply ask for a 3-month initial commitment to properly build your conversion hub, gather search data, and refine campaign bidding for measurable ROI. After that, we operate month-to-month.

Online ads in context

How ads fit into your Monthly Growth Plan

Google Ads works best as one part of a bigger system. Ads put you in front of people searching right now, while SEO and local search build visibility that lasts. All of that traffic lands on your website, where clear pages turn visitors into calls. Tracking shows what's working, so each round of results makes your ad spend and your pages better.
Diagram of Google Ads, search and local SEO traffic flowing to a website with lead and ROI tracking

The Monthly Growth Plan advantage

When you partner with me, you get a single set of eyes managing the full path from click to call. By overseeing your ads, organic search, and custom website together, I can make instant adjustments across the entire ecosystem, so every dollar you invest works harder to generate actual leads for your business.

Direct execution, quick adjustments

When your ads or landing pages need an adjustment, you work directly with the person holding the keys, so tweaks get made quickly and accurately.

Common questions

If you have a question that isn't listed here, please make a note of it and ask me in person during an introductory call.

How does ad spend actually get billed?

Your ad spend is billed directly to your credit card by Google, not to me. Together we set a monthly budget, and Google manages spending around it. Some days Google may spend a little more than the daily amount and other days less, and Google’s own billing rules handle any overspending through credits. I don’t invoice you for ad spend, mark it up, or route it through my own accounts; the money goes straight from you to Google for the ads themselves.

Will I own my ad accounts and data?

Absolutely 100%. All ad accounts (Google Ads, Meta Business Manager, Bing) are created under your business ownership. You retain total control of your accounts, data, and billing. If we ever part ways, your historical campaign data stays with you.

How will I know my ads are making money?

Instead of reporting on vanity metrics like clicks or impressions, I track leads through to my custom lead attribution system. This allows us to see the exact campaign, keyword, and landing page that generated every qualified phone call or form submission, giving you total clarity on your real cost-per-lead and return on investment.

How quickly will I start getting leads from paid ads?

Unlike SEO which builds organic authority over time, paid ads turn on immediately. Once your campaign structure and targeted landing pages are live, you can start receiving qualified calls and inquiries within the first 24 to 48 hours.

How much ad budget do I need to start seeing results?

Ad spend is separate from management fees and paid directly to platforms. For most established regional BC businesses, a starting media budget of $1,000 to $3,000/month provides enough daily volume to gather real data, capture high-intent leads, and optimize for positive ROI.

See if a Monthly Growth Plan fits your business

I handle digital marketing to help you get more of the right customers for your business. I manage your website, SEO, and paid ads as a single system. Let’s look at your current setup and whether a Monthly Growth Plan is the right fit.
30-minute introductory conversation with me
Straight answers on how I work and what it costs
No obligation, just a chance to see if we're a good fit
hello@chrisbryant.com

Schedule an introductory call

30 minutes. Direct with Chris. No pressure.

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